The Fundraising Promise


This promise outlines the commitment made to donors and the public by fundraising organisations which register with the Fundraising Regulator. Those who register with the regulator agree to ensure their fundraising is legal, open, honest and respectful. The standards for fundraising are set out in the Code of Fundraising Practice, which as members the Trust is committed to adhere to.


  • We will adhere to the Fundraising Code of Practice.
  • We will monitor fundraisers, volunteers and third parties working with
    us to raise funds, to ensure that they comply with the Code of
    Fundraising Practice and with this Promise.
  • We will comply with the law as it applies to charities and fundraising.
  • We will display the Fundraising Regulator badge on our fundraising
    material to show we are committed to good practice.


  • We will tell the truth and we will not exaggerate.
  • We will do what we say we are going to do with donations we
  • We will be clear about who we are and what we do.
  • We will give a clear explanation of how you can make a gift and
    change a regular donation.
  • Where we ask a third party to fundraise on our behalf, we will make
    this relationship and the financial arrangement transparent.
  • We will be able to explain our fundraising costs and show how they
    are in the best interests of our cause if challenged.
  • We will ensure our complaints process is clear and easily accessible.
  • We will provide clear and evidence based reasons for our decisions
    on complaints.  


  •  We will respect your rights and privacy.
  • We will not put undue pressure on you to make a gift. If you do not
    want to give or wish to cease giving, we will respect your decision.
  • We will have a procedure for dealing with people in vulnerable
    circumstances and it will be available on request.
  • Where the law requires, we will get your consent before we contact
    you to fundraise.
  • If you tell us that you don’t want us to contact you in a particular way
    we will not do so. We will work with the Telephone, Mail and
    Fundraising Preference* Services to ensure that those who choose
    not to receive specific types of communication don’t have to.

*The new Fundraising Preference Service is only applicable to charities with a fundraising spend of £100k or more per annum. 


  • We will treat donors and the public fairly, showing sensitivity and
    adapting our approach depending on your needs.
  • We will take care not to use any images or words that intentionally
    cause distress or anxiety.
  • We will take care not to cause nuisance or disruption to the public.


  • We will manage our resources responsibly and consider the impact of
    our fundraising on our donors, supporters and the wider public.
  • If you are unhappy with anything we’ve done whilst fundraising, you
    can contact us to make a complaint. We will listen to feedback and
    respond appropriately to compliments and criticism we receive.
  • We will have a complaints procedure, a copy of which will be available
    on our website or available on request.
  • Our complaints procedure will let you know how to contact the
    Fundraising Regulator in the event that you feel our response is
  • We will monitor and record the number of complaints we receive each
    year and share this data with the Fundraising Regulator on request.

If you have any concerns about the way we fundraise, we encourage you to get in touch with your feedback. Please do so by contacting our Head of Fundraising and Communications, Emma Norrington, on 01727 858901 or

For more information, contact the Fundraising Regulator.