Our vision, aims and values

Our vision is for an environment rich in wildlife for everyone
Our mission is to rebuild biodiversity and engage people
Our aim is to be the counties’ most active and influential wildlife champion

We want to be:

Influential, by offering leadership in wildlife conservation
Authoritative, by operating with integrity, scientific soundness, reliability, professionalism and independence
Active and delivery-focused
Inspiring, fully committed, and enthusiastic about what we do
Engaging, valuing and encouraging the contribution of others and welcoming a partnership approach

Our objectives are:

To stand up for wildlife and the environment
To create and enhance special areas of wildlife (wildlife havens), both our own reserves and throughout wider partnership areas
To inspire people about the natural world, increasing their understanding, appreciation and involvement
To foster sustainable living

These main objectives are underpinned by our operational objectives:

To be widely recognised and respected for our role and work
To grow our resources for action and advocacy
To support the work of the Wildlife Trust Partnership
To work towards excellence in governance and management

Our activities include considering planning applications and recommending conditions to protect wildlife as appropriate and contributing to strategic plans and strategies at a district, county and regional level.

We manage 43 nature reserves (four of which are included in this proposal) and improve facilities for people to enjoy and understand them. Through our ‘Go Wild’ programme, we offer a wide choice of events such as special walks with expert guidance, opportunities for volunteering, including conservation work parties and surveying, as well as our popular wildlife training programme, ‘Learning About Wildlife’, which includes courses on wildlife identification and recording techniques.

All of our work is supported by a large number of volunteers, who make a significant contribution to our work in all areas.