Local brewery Farr Brew has partnered with the Trust to create a new pale ale which went on sale on sale yesterday to support the charity’s work.
The beer launched at Ye Olde Fighting Cocks, the country’s oldest pub, in St Albans. Trust staff, volunteers and local pub goers all enjoyed trying the new beer in the sun and chatting to the Wheathampstead based Farr Brew owners.
In addition to the special edition brew, the brewery will work with the Trust to ensure that the area where they grow their hops is wildlife friendly.
The beer can now be found on tap in select pubs around Hertfordshire. Bottles will launch at the Trust’s Festival of Wildlife held in July at Panshanger Park in Hertford. The beer was named earlier in the year in a competition run by the Trust and brewery.
Nick Farr, Co-owner of Farr Brew, said “We’re thrilled to have launched our new Pale Ale in support of the Trust. Caring for our local community and environment is core to Farr Brew’s values so partnering with the Trust in this way is the perfect fit. We look forward to hearing what everyone thinks of the new beer!”
Tim Hill, Herts and Middlesex Wildlife Trust’s Conservation Manager, said: “We’re delighted that Wildside has now launched. Farr Brew shares our passion for conserving local wildlife. This exciting partnership will contribute to our work to achieve a living landscape across Hertfordshire.”